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The persuasive power of campaign advertising / / Travis N. Ridout, Michael M. Franz



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Autore: Ridout Travis N. <1974-> Visualizza persona
Titolo: The persuasive power of campaign advertising / / Travis N. Ridout, Michael M. Franz Visualizza cluster
Pubblicazione: Philadelphia, : Temple University Press, 2011
Descrizione fisica: 1 online resource (200 p.)
Disciplina: 324.7/30973
Soggetto topico: Political campaigns - United States
Advertising, Political - United States
Altri autori: FranzMichael M. <1976->  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
Sommario/riassunto: The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that ""go viral"" on the web-which often leads to their replaying
Titolo autorizzato: The persuasive power of campaign advertising  Visualizza cluster
ISBN: 9786613133847
1-283-13384-9
1-4399-0334-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910812747503321
Lo trovi qui: Univ. Federico II
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