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Making Money, Making Music : History and Core Concepts / / David Bruenger



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Autore: Bruenger David Visualizza persona
Titolo: Making Money, Making Music : History and Core Concepts / / David Bruenger Visualizza cluster
Pubblicazione: Berkeley, CA : , : University of California Press, , [2016]
©2016
Descrizione fisica: 1 online resource (301 p.)
Disciplina: 780.23/73
Soggetto topico: Music trade
Soggetto non controllato: adapting
american culture
american music
analysis
artist
aspiring musician
classroom
creative
creativity
critical thinking
critical
culture
digital download
digital music
digital world
economics
economy
educational
guidebook
making money
money
music business
music industry
musician
practical
real life
real world
self help
songwriter
success
textbook
workplace
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Front matter -- Contents -- Introduction -- 1. Musical Experience as Transaction -- 2. Transience to Permanence -- 3. The Rise of Commercial Markets -- 4. Media Revolutions -- 5. Convergence and Crossover -- 6. Massification -- 7. Scaling and Selling Live Performance -- 8. Visual Media -- 9. Artists, Audiences, and Brands -- 10. Digitization -- 11. State of the Art -- Notes -- Bibliography -- Index
Sommario/riassunto: Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
Titolo autorizzato: Making Money, Making Music  Visualizza cluster
ISBN: 0-520-96606-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910807260103321
Lo trovi qui: Univ. Federico II
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