Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing / / by Joshua Penrod

• Autore: Penrod Joshua
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023
• Edizione: 1st ed. 2023.
• Descrizione fisica: 1 online resource (173 pages)
• Disciplina: 174.4; 658.80019
• Soggetto topico: Marketing; Business ethics; Consumer behavior; Business Ethics; Consumer Behavior
• Nota di contenuto: Intro -- Acknowledgments -- Contents -- List of Tables -- 1 Consumer Neuroscience, Neuromarketing, and Foucault -- CNNM and Public Perceptions -- CNNM Techniques: A Precis of the Technologies -- Brain Imaging Techniques -- Bodily Response Measurement Technologies -- References -- 2 An Actor-Network Theory (ANT) Map of the CNNM Field -- Introduction -- Theory and Action in ANT -- The Discourses -- Methods -- ANT and Consumer Neuroscience -- The Parameters of the Network -- Problematization and Indispensability -- Marketing Engagement -- Field Credibility: Interpreted Attributes, Signals of Belief, and Silence on Belief -- Interessement: Locking Up Allies or Claiming Technology? -- Enrollment: Defining and Coordinating Roles -- Mobilization -- Conclusions -- References -- 3 Foucault, Technology, and the Body -- Biopower -- Uncovering an Organic Proclivity -- The Epineuromic Eruption -- The Tree Falls but No One Hears: Pure Knowledge in the Commercial Discipline -- Specific Technologies, More Specific Problems -- CNNM Technologies, Applications, and Foucault -- Viscerality: Eye Tracking, Bodily Responses -- Non-Viscerality and the Machine Gaze: EEG and fMRI -- References -- 4 Power and Knowledge Without Knowledge or Power -- Gullibility by All, For All -- References -- 5 A New Look at Ethics: Veridical Sovereignty and Its Implications -- Bioethics to Neuroethics -- Business Ethics and CNNM -- NMSBA Code of Ethics -- Ethics, Marketing, and Foucault -- Foucault's Origin of Ethics -- Foucault and His Methods -- Veridical Sovereignty in Practice -- Next Steps -- The Ethics of Pro-social Marketing: Invitation to Still Greater Statism -- The World of Foucaultian Business Ethics -- References -- Bibliography -- Index.
• Sommario/riassunto: This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics andappeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an adjunct professor in the Department of Marketing and Entrepreneurship, Merrick School of Business at the University of Baltimore, USA. Josh also serves on the senior leadership team of a global trade association, with duties including strategy, marketing, science and technology policy, negotiation, management, and leadership. He earned his Ph.D. from Virginia Tech, USA.
• Titolo autorizzato: Ethics and Biopower in Neuromarketing
• ISBN: 9783031185496; 9783031185489
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910627272603321
• Lo trovi qui: Univ. Federico II