Digital business and electronic commerce : strategy, business models and technology / / Bernd W. Wirtz

• Autore: Wirtz Bernd W.
• Pubblicazione: Cham, Switzerland : , : Springer, , [2021]; ©2021
• Descrizione fisica: 1 online resource (762 pages)
• Disciplina: 658.84
• Soggetto topico: Electronic commerce - Economic aspects; Internet - Economic aspects; Information technology - Economic aspects
• Nota di contenuto: Intro -- Preface -- Contents -- About the Author -- Part I: Introduction -- 1: Foundations of Digital Business -- 1.1 Basics of Digital Business -- Development of Information and Communication Applications Until 1956 -- Development of Information and Communication Applications Until 1994 -- Recent Developments of Information and Communication Applications -- Definition and Classification of Digital Business -- Definition of Digital Business (Wirtz 2000c, 2020b) -- 1.2 Actors, Interaction Patterns, and Service Exchange -- Different Interaction Patterns in Digital Business -- Stages of Digital Business Development -- Digital Market -- Activities of Digital Business -- Definition of E-Commerce (Wirtz 2000c, 2020b) -- Definition of Digital Collaboration (Wirtz 2000c, 2020b) -- Definition of Digital Communication (Wirtz 2000c, 2020b) -- Definition of Digital Education (Wirtz 2000c, 2020b) -- Definition of Digital Information/Entertainment (Wirtz 2000c, 2020b) -- 1.3 Development of Digital User Structure -- Digital User Characteristics -- Online Activities -- Digital User Typology -- 1.4 Success Factors of Digital Business -- Digital Innovation Capability -- Strategic and Organizational Flexibility -- Capability for Networking and Integrating -- Ease of Use -- 1.5 Summary -- 2: Mobile Business -- 2.1 Basics of Mobile Business -- Relevance of Mobile Business -- Infrastructure of Mobile Business -- Mobile Business Market and Its Market Leaders -- Definition and Classification of Mobile Business -- Definition of M-Business (Wirtz 2010b, 2020b) -- 2.2 Applications and User Structure of Mobile Business -- Mobile Applications and Mobile Software -- Mobile Applications -- Mobile Software -- Mobile Browsing and Mobile Search -- Mobile Browsing -- Mobile Search -- Mobile Information, Mobile Entertainment, and Mobile Navigation -- Mobile Information. ; Mobile Entertainment -- Mobile Navigation -- Mobile Commerce, Mobile Communication, and Mobile Payment -- Mobile Commerce -- Mobile Communication -- Mobile Payment -- Mobile Advertising and Mobile Telemetry -- Mobile Advertising -- Mobile Telemetry -- User Groups in Mobile Business -- 2.3 Success Factors of Mobile Business -- Customization and Mobile Networking -- Absence of Media Disruption and Seamless Connection -- Software Platform and Integration Degree -- Bandwidth -- 2.4 Summary -- 3: Social Media Business -- 3.1 Basics of Social Media Business -- Web 2.0 vs. Social Media -- Definition of Social Media and Social Media Business -- Definition of Social Media (Wirtz and Ullrich 2008 -- Wirtz 2016b, 2020b) -- Definition of Social Media Business (Wirtz 2013a, 2018b) -- Social Media Four-Factor Model -- 3.2 Applications and User Groups in Social Media Business -- Social Media Applications -- Social Media Microtargeting and Social Media Multiplier Effects -- Social Media Convergence and Integration -- User Groups in Social Media Business -- 3.3 Digital Disinformation on Social Media -- News Consumption on Social Media -- Integrated Model of Digital Disinformation -- Governance of Digital Disinformation -- 3.4 Success Factors in Social Media Business -- Appropriate Handling of Data Protection -- Four-Factor Model and Social Media Success -- Business Potential of Various Social Media Tools -- 3.5 Summary -- 4: Digital Government -- 4.1 Basics of Digital Government -- Definition of Digital Government -- Definition of Digital Government (Wirtz and Piehler 2010) -- Actors of Digital Government -- Advantages of Digital Government -- Development of Digital Government -- Country Ranking -- 4.2 Open Government and E-Participation -- Definition of Open Government -- Definition of Open Government (Wirtz et al. 2017a) -- Open Government Framework. ; E-Participation and Digital Government -- Definition of E-Participation -- Definition of E-Participation (Wirtz et al. 2016a) -- 4.3 Services and User Structure of Digital Government -- Digital Government Services and User Structure -- Service Channels -- 4.4 Success Factors of Digital Government -- User-Centered Success Factors -- E-Service Success Factors -- IT Success Factors -- 4.5 Summary -- Part II: Technology, Digital Markets and Digital Business Models -- 5: Digital Business Technology and Regulation -- 5.1 Basics of Digital Business Technology -- Client-Server Interaction -- Web Services -- World Wide Web Technologies -- Digital Business Architectures -- 5.2 Technology at the Human-Machine Interface -- Historical Development of the Human-Machine Interface Until 2000 -- Recent Developments of the Human-Machine Interface -- Human-Machine Interaction and Configuration -- Success Factors of Human-Machine Interaction -- 5.3 Security in Digital Business -- Cybersecurity -- Typical Threats in Computer Networks -- Cryptography -- Blockchain -- 5.4 Digital Payment Systems and Applications -- Digital Payment Systems -- Digital Payment Process -- Digital Payment Success Factors -- 5.5 Regulation of Digital Business -- Formally Binding Content-Related Level of Internet Regulation -- Regulatory Aspects of Competition Law -- Regulatory Aspects of Societal Law -- Regulatory Aspects of Criminal and Civil Law -- Organizational, Decision-Making, and Competence-Related Regulation Level -- 5.6 Summary -- 6: Internet of Things -- 6.1 Basics of Internet of Things -- Definition of IoT -- Definition of Internet of Things (Wirtz 2018b) -- IoT IT Infrastructure -- 6.2 Applications of the Internet of Things -- Factories -- Cities and Human -- Retail Environments and Worksites -- Outside and Vehicles -- Home and Offices. ; 6.3 Internet of Robotic Things: IoT, Robotics, and Industrial Automation -- Opportunities and Challenges of Industry 4.0 for Business -- Stages of Industrial Automation -- 6.4 IoT User Behavior -- Industry -- Consumers -- 6.5 Success Factors of IoT -- IoT Key Competencies -- 6.6 Summary -- 7: Artificial Intelligence, Big Data, and Cloud Computing -- 7.1 Artificial Intelligence Services and Applications -- Definition of Artificial Intelligence -- Definition of Artificial Intelligence (Wirtz et al. 2019) -- Artificial Intelligence Framework -- AI Applications and Use Cases -- Industry-Specific Effects of AI -- Opportunities and Risks -- Artificial Intelligence Governance -- Strategic Four AI Governance Model -- 7.2 Big Data -- Relevance and Growth of Big Data -- Applications and Uses of Big Data Analyses -- Big Data Architecture -- 7.3 Cloud Computing -- Location Independency, Scalability, and Elasticity -- Security and Vendor Lock-In -- Three Types of Cloud Service Models -- 7.4 Summary -- 8: Digital Platforms, Sharing Economy, and Crowd Strategies -- 8.1 Basics of Platform Economics -- Platform Components -- Advantages of Platforms -- Platform Functionality and Strategies -- 8.2 Sharing Economy -- Shareconomy and Sharing Strategies -- SSU Sharing Platform Model -- Applications of the Shareconomy -- 8.3 Crowd Strategies -- Crowdfunding -- Crowd Investing -- Social Trading -- 8.4 Summary -- 9: Digital Ecosystem, Disintermediation, and Disruption -- 9.1 Digital Ecosystem -- Definition of Digital Ecosystem -- Definition of Digital Ecosystem -- Digital Ecosystem Structure: Organizational Models -- Procurement and Procurement Interactions -- Knowledge Creation -- Value Creation -- Value Capture -- Products and Services -- Provision Interactions and Customers -- Digital Ecosystem Technical Infrastructure: Operational Models -- 9.2 Digital Disintermediation. ; The Role of Trade in the Value Chain -- The Internet and Its Potential for Disintermediation -- Opportunities and Risks of Disintermediation -- Disintermediation Case Study: HelloFresh -- 9.3 Digital Disruption -- The Structure of the Five-Level Model of Digital Disruption -- The Role of the Disruptor -- Entrepreneurial Strategies for Digital Disruption -- Digital Disruption Case Study: Netflix -- 9.4 Summary -- 10: Digital B2C Business Models -- 10.1 Basics of Digital Business Models -- Definition of Business Model (Wirtz 2011a, 2020b) -- Partial Models of the Integrated Digital Business Model -- Classification of B2C Digital Business Models -- 10.2 Content -- The Content Value Chain -- Content Core Assets and Core Competencies -- E-Information -- E-Entertainment -- E-Infotainment -- E-Education -- 10.3 Commerce -- The Commerce Value Chain -- Commerce Core Assets and Core Competencies -- E-Attraction -- E-Bargaining/E-Negotiation -- E-Transaction -- E-Tailing -- 10.4 Context -- The Context Value Chain -- Context Core Assets and Core Competencies -- E-Search -- E-Catalogs -- 10.5 Connection -- The Connection Value Chain -- Connection Core Assets and Core Competencies -- Intra-Connection -- Inter-Connection -- 10.6 Hybrid Business Models -- Drivers for Developing Hybrid Business Models -- 10.7 Summary -- 11: Digital B2B Business Models -- 11.1 Digital B2B Sourcing Business Model -- Subcategories of the Service Offering -- Development of an Aggregated Value Chain -- Core Assets and Core Competencies -- 11.2 Digital B2B Sales Business Model -- Subcategories of the Service Offering -- Development of an Aggregated Value Chain -- Core Assets and Core Competencies -- 11.3 Digital B2B Supportive Collaboration Business Model -- Subcategories of the Service Offering -- Development of an Aggregated Value Chain -- Core Assets and Core Competencies. ; 11.4 Digital B2B Service Broker Business Model.
• Titolo autorizzato: Digital business and electronic commerce
• ISBN: 3-030-63482-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910483538803321
• Lo trovi qui: Univ. Federico II
• Serie: Springer texts in business and economics.