Social media for school leaders [[electronic resource] ] : a comprehensive guide to getting the most out of Facebook, Twitter, and other essential web tools / / Brian J. Dixon

• Autore: Dixon Brian <1978->
• Pubblicazione: San Francisco, : Jossey-Bass, 2012
• Descrizione fisica: 1 online resource (274 p.)
• Disciplina: 371.33
• Soggetto topico: Educational technology - United States; Education - Effect of technological innovations on - United States; Social media; School administrators - United States; Educational leadership - United States
• Soggetto genere / forma: Electronic books.
• Classificazione: EDU032000
• Note generali: Includes index.
• Nota di contenuto: Title page; Copyright page; Contents; Preface; Introduction; CHAPTER 1: eNewsletters; How eNewsletters Work; Digital; Customizable; Intelligent; Ongoing Social Engagement with eNewsletters; Awareness; Feedback; Collaboration; Advocacy; Common School Tasks Before and After eNewsletters; Best Practices for eNewsletters; Writing Relevant Content; Avoiding Spam; Capturing E-Mail Addresses; Getting Started with eNewsletters; CHAPTER 2: Facebook; What Is Facebook?; How Facebook Works; Ways to Connect on Facebook; Facebook Pages; Facebook Groups; Facebook Events; Benefits of Facebook ; Ongoing Social Engagement with FacebookAwareness; Feedback; Collaboration; Advocacy; Common School Tasks Before and After Facebook; Advertising on Facebook; Creating a Facebook Ad; Targeting Your Ad; Measuring Return on Investment of Facebook Ads; Privacy and Safety Concerns on Facebook; Clear User Policy; Parent Training; Student Training; Monitoring Student Activity Online; Tech-Savvy Facebook; iFrames; Check-Ins; Getting Started with Facebook; CHAPTER 3: Twitter; How Twitter Works; Reading Tweets; Posting Tweets; Learning the Twitter Lingo; @Usernames; #Keywords; Retweets; Twitter Features ; Following and FollowersDirect Messages; Twitter Search; Trending Topics; Latest News; Ongoing Social Engagement with Twitter; Awareness; Feedback; Collaboration; Advocacy; Common School Tasks Before and After Twitter; Best Practices for Using Twitter; Engaging Mentors; 140-Character Professional Development; Getting Started with Twitter; CHAPTER 4: School Website; Your School Website Is More Important Than Ever; Collect Information; Invite Engagement; Content Management Systems for Today's Websites; Multiple Users; Static Pages; Updated Posts; Content Categories; Keyword Tags; Themes ; Plug-InsOngoing Social Engagement with a School Website; Awareness; Feedback; Collaboration; Advocacy; Common School Tasks Before and After Designing an Effective School Website; What to Include on Your School Website; What to Avoid on Your School Website; Advanced Features of Your School Website; Getting Started with Your School Website; CHAPTER 5: Ning; What Is an Online Collaborative Network?; How Does Ning Work?; Ning Features; Profiles; Messages; Blogs; Forums; Groups; Multimedia Sharing; Main Page; Ongoing Social Engagement with Ning; Awareness; Feedback; Collaboration; Advocacy ; Common School Tasks Before and After NingFully Engaging Parents in Online Collaboration Through Ning Groups; Managing Inappropriate Content on Your Network; Blocking; Flagging; Best Practices with Ning; Beta Testing; User Management; Password Protection; Getting Started with Ning; CHAPTER 6: YouTube; How YouTube Works; Interacting with YouTube; Ongoing Social Engagement with YouTube; Awareness; Feedback; Collaboration; Advocacy; Classroom Teaching with YouTube; Video Lectures; Flipped Classroom; Student-Created Projects; Inspirational Videos; Annotated Adventures; Other Ways to Use YouTube ; Recruiting Students with YouTube
• Sommario/riassunto: "How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice.? In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting"--
• Titolo autorizzato: Social media for school leaders
• ISBN: 1-118-38889-5; 1-283-59259-2; 9786613905048; 1-118-38885-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910462120203321
• Lo trovi qui: Univ. Federico II