Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
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| Autore: |
Eshuis Jasper <1972-, >
|
| Titolo: |
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
|
| Pubblicazione: | New York : , : Routledge, , 2012 |
| Descrizione fisica: | 1 online resource (189 p.) |
| Disciplina: | 352.7/48 |
| Soggetto topico: | Communication in public administration |
| Public relations and politics | |
| Government publicity | |
| Branding (Marketing) | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
KlijnErik-Hans
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Sommario/riassunto: | Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to i |
| Titolo autorizzato: | Branding in governance and public management |
| ISBN: | 1-283-44138-1 |
| 9786613441386 | |
| 0-203-14515-1 | |
| 1-136-50495-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910457468003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge critical studies in public management ; ; 8.