Membership rules! : the art of selling what matters / / Sheri Jacobs
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| Autore: |
Jacobs Sheri
|
| Titolo: |
Membership rules! : the art of selling what matters / / Sheri Jacobs
|
| Pubblicazione: | San Francisco, CA : , : Jossey-Bass, , [2013] |
| ©2013 | |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (56 p.) |
| Disciplina: | 650.1 |
| Soggetto topico: | Selling |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | "A Wiley brand." |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change |
| Positively UnexpectedAction Steps; References; About the Author | |
| Sommario/riassunto: | This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters, |
| Titolo autorizzato: | Membership rules |
| ISBN: | 1-118-76716-0 |
| 1-118-76712-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910452867903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
The ASAE Series