Customer Accounting : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego
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| Autore: |
Bonacchi Massimiliano
|
| Titolo: |
Customer Accounting : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Edizione: | 1st ed. 2019. |
| Descrizione fisica: | 1 online resource (VIII, 87 p. 19 illus.) |
| Disciplina: | 657 |
| Soggetto topico: | Accounting |
| Bookkeeping | |
| Business enterprises—Finance | |
| Market research | |
| Motivation research (Marketing) | |
| Big data | |
| Accounting/Auditing | |
| Financial Accounting | |
| Business Finance | |
| Market Research/Competitive Intelligence | |
| Consumer Behavior | |
| Big Data/Analytics | |
| Persona (resp. second.): | PeregoPaolo |
| Nota di contenuto: | 1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward. |
| Sommario/riassunto: | This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. . |
| Titolo autorizzato: | Customer Accounting |
| ISBN: | 3-030-01971-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910337803803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
SpringerBriefs in Accounting, . 2196-7873