Guinness Is Guinness: The Colourful Story of a Black and White Brand
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| Autore: |
Griffiths Mark
|
| Titolo: |
Guinness Is Guinness: The Colourful Story of a Black and White Brand
|
| Pubblicazione: | [Place of publication not identified], : Cyan Communications, 2005 |
| Descrizione fisica: | 1 online resource (192 pages) : illustrations |
| Disciplina: | 338.7/6633/0941 |
| Soggetto topico: | Guinness (Firm) - History |
| Brewing industry - Great Britain - History | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Sommario/riassunto: | The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable. |
| Titolo autorizzato: | Guinness Is Guinness: The Colourful Story of a Black and White Brand |
| ISBN: | 0-462-09354-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996206196203316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |