How to measure anything : finding the value of "intangibles" in business / / Douglas W. Hubbard

• Autore: Hubbard Douglas W. <1962->
• Pubblicazione: Hoboken, N.J., : Wiley, c2010
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (323 p.)
• Disciplina: 657/.7; 658
• Soggetto topico: Intangible property - Valuation; Corporations - Valuation
• Soggetto genere / forma: Electronic books.
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: How to Measure Anything, Second Edition: Finding the Value of Intangibles in Business; Contents; Preface; Acknowledgments; Section I: Measurement: The Solution Exists; Section II: Before You Measure; Section III: Measurement Methods; Section IV: Beyond the Basics; Appendix: Calibration Tests (and Their Answers); Index
• Sommario/riassunto: Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered ""immeasurable,"" including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and
• Titolo autorizzato: How to measure anything
• ISBN: 9786612549465; 9781452604206; 1452604207; 9781118983836; 1118983831; 9781621984306; 1621984303; 9781282549463; 1282549464; 9780470625675; 0470625678
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910877171903321
• Lo trovi qui: Univ. Federico II