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Rhetorical aspects of discourse in present-day society / / edited by Lotte Dam, Lise-Lotte Holmgreen and Jeanne Strunck



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Titolo: Rhetorical aspects of discourse in present-day society / / edited by Lotte Dam, Lise-Lotte Holmgreen and Jeanne Strunck Visualizza cluster
Pubblicazione: Newcastle upon Tyne, : Cambridge Scholars, 2008
Edizione: 1st ed.
Descrizione fisica: 1 online resource (425 p.)
Disciplina: 302.224
Soggetto topico: Rhetoric - Social aspects
Verbal ability - Social aspects
Communication in politics
Business communication
Journalism - Language
Altri autori: DamLotte  
HolmgreenLise-Lotte  
StrunckJeanne  
Note generali: "This volume is a selection of papers presented at the first conference on 'Rhetoric in Society' held at Aalborg University, Denmark, in November 2006."--Preface.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: pt. 1. Rhetoric in political discourse -- pt. 2. Rhetoric in journalism discourse -- pt. 3. Rhetoric in organisational discourse.
Sommario/riassunto: Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t...
Titolo autorizzato: Rhetorical aspects of discourse in present-day society  Visualizza cluster
ISBN: 1-282-33456-5
9786612334566
1-4438-1229-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910828807203321
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