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Autore: | Schneider Benjamin <1938-> |
Titolo: | Service quality : research perspectives / / Benjamin Schneider, Susan S. White |
Pubblicazione: | Thousand Oaks, Calif., : Sage Publications, c2004 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (ix, 289 p.) : ill |
Disciplina: | 658.812 |
Soggetto topico: | Customer services - Quality control - Research |
Customer services - Management - Research | |
Consumer satisfaction - Research | |
Altri autori: | WhiteSusan S |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and indexes. |
Nota di contenuto: | Cover; Contents; Introduction to the Series; 1 - Introducing Service Quality; 2 - Conceptualization and Measurement of Service Quality; 3 - Service Operations and the Presence of the Customer; 4 - Service Climate; 5 - Where Are We and Where Do We Go From Here?; Author Index; Subject Index; About the Authors |
Sommario/riassunto: | Discussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. |
Titolo autorizzato: | Service quality |
ISBN: | 1-5063-3267-6 |
0-8039-4919-7 | |
1-322-41861-6 | |
1-4522-6248-9 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910818651503321 |
Lo trovi qui: | Univ. Federico II |
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