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Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias



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Titolo: Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias Visualizza cluster
Pubblicazione: [Bradford, West Yorkshire, England] : , : Emerald, , [2015]
©2015
Descrizione fisica: 1 online resource (115 p.)
Disciplina: 658.827
Soggetto topico: Branding (Marketing)
Business communication
Corporate image
Corporations - Public relations
Persona (resp. second.): LimMing
MachadoJoana Cesar
IglesiasOriol
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships
Sommario/riassunto: The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behavi
Titolo autorizzato: Brand, identity and corporate reputation  Visualizza cluster
ISBN: 1-78441-944-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910817945903321
Lo trovi qui: Univ. Federico II
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Serie: Marketing Intelligence & Planning: Volume 33, Issue 2