Relationship marketing in services / / guest editor, Jay Kandampully
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| Titolo: |
Relationship marketing in services / / guest editor, Jay Kandampully
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2002 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 131 p |
| Disciplina: | 658.812 |
| Soggetto topico: | Marketing |
| Service industries - Marketing | |
| Altri autori: |
KandampullyJay
|
| Nota di contenuto: | Contents -- Abstracts and keywords -- Guest editorial -- Relationship marketing and a new economy -- The future of relationship marketing -- Customer-relationship levels - from spurious to true relationships -- Building customer relationships -- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship -- The effect of relationship marketing orientation on business performance in a service-oriented economy -- Curing and caring in surgical services -- Book review -- Note from the publisher -- Index for volume 16, 2002. |
| Sommario/riassunto: | About the Guest Editor Jay Kandampully is an Associate Professor in services management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS Management School, France. Jay also serves as the Editor of the international journal, Managing Service Quality. |
| Titolo autorizzato: | Relationship marketing in services |
| ISBN: | 1-84544-689-5 |
| 9786610479405 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910812844903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |