The religious dimensions of advertising [[electronic resource] /] / Tricia Sheffield
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| Autore: |
Sheffield Tricia
|
| Titolo: |
The religious dimensions of advertising [[electronic resource] /] / Tricia Sheffield
|
| Pubblicazione: | Basingstoke, : Palgrave Macmillan, 2006 |
| Edizione: | 1st ed. 2006. |
| Descrizione fisica: | 1 online resource (207 p.) |
| Disciplina: | 659.1 |
| Soggetto topico: | Consumption (Economics) - Religious aspects |
| Religion in advertising | |
| Classificazione: | 85.40 |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index |
| Sommario/riassunto: | This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. |
| Titolo autorizzato: | The religious dimensions of advertising |
| ISBN: | 1-281-36099-6 |
| 9786611360993 | |
| 0-230-60140-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910812127203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Religion/culture/critique.