Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff
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| Autore: |
Brinckerhoff Peter C. <1952->
|
| Titolo: |
Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff
|
| Pubblicazione: | Hoboken, NJ, : John Wiley & Sons, c2010 |
| Edizione: | 3rd ed. |
| Descrizione fisica: | 1 online resource (xiv, 243 pages) |
| Disciplina: | 658.8 |
| Soggetto topico: | Nonprofit organizations - Marketing |
| Marketing | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing |
| Chapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index | |
| Sommario/riassunto: | A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.Includes new material on nonprofit websites |
| Titolo autorizzato: | Mission-based marketing |
| ISBN: | 0-470-88986-1 |
| 1-282-77345-3 | |
| 9786612773457 | |
| 1-118-38601-9 | |
| 0-470-88984-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810941403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |