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Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar



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Titolo: Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar Visualizza cluster
Pubblicazione: [Place of publication not identified] : , : Emerald Publishing Limited, , 2021
Descrizione fisica: 1 online resource (141 pages)
Disciplina: 332.1
Soggetto topico: Financial services industry - Africa, Sub-Saharan
Persona (resp. second.): TonderEstelle van
PetzerDaniël Johannes
FarquharJillian Dawes
Nota di contenuto: Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services.
Titolo autorizzato: Marketing financial services in Sub-Saharan Africa  Visualizza cluster
ISBN: 1-80262-322-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910810088203321
Lo trovi qui: Univ. Federico II
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Serie: International Journal of Bank Marketing