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Think, play, do [[electronic resource] ] : technology, innovation, and organization / / Mark Dodgson, David Gann, Ammon Salter



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Autore: Dodgson Mark <1957-> Visualizza persona
Titolo: Think, play, do [[electronic resource] ] : technology, innovation, and organization / / Mark Dodgson, David Gann, Ammon Salter Visualizza cluster
Pubblicazione: Oxford ; ; New York, : Oxford University Press, 2005
Descrizione fisica: 1 online resource (275 p.)
Disciplina: 658.4/062
Soggetto topico: Technological innovations
Information technology
Research, Industrial
Creative ability in business
Altri autori: GannDavid  
SalterAmmon J  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Contents; List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index
Sommario/riassunto: Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt
Titolo autorizzato: Think, play, do  Visualizza cluster
ISBN: 1-383-04114-8
1-280-75762-0
0-19-151494-2
1-4294-2201-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910784769303321
Lo trovi qui: Univ. Federico II
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