European business review [[electronic resource] ] . Volume 19, Number 4 Current status and future direction : views from global thought leaders . II / / editor Professor Goran Svensson

• Pubblicazione: Bradford, : Emerald Group, 2007
• Descrizione fisica: 1 online resource (81 p.)
• Disciplina: 658.15
• Soggetto topico: International business enterprises - Management; International economic integration - Management
• Altri autori: SvenssonGöran
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; CONTENTS; Editorial advisory board; Editorial; Economic growth: should policy focus on investment or dynamic competition?; The challenge of human interdependence; Knowledge creation in marketing: the role of predictive analytics; The remarkable performance of international marketing in the second half of the twentieth century; The evolution and future of logistics and supply chain management
• Sommario/riassunto: This e-book includes articles from an exclusive group of "global thought leaders". This selected group consists of academics that have had a lifetime of experience in their field of expertise. The contributors are distinguished and well-known members of academia, and the purpose the e-book is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections will be valuable to the research community worldwide, and their ideas should also be of great importance to business. The contributing authors to this issue include Professor Shelby D. Hunt of Texas Tech Un
• Titolo autorizzato: European business review
• ISBN: 1-281-07879-4; 9786611078799; 1-84663-525-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910784516503321
• Lo trovi qui: Univ. Federico II
• Serie: European Business Review - Issue 4, Volume 19