The accidental library marketer [[electronic resource] /] / Kathy Dempsey
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| Autore: |
Dempsey Kathy <1965->
|
| Titolo: |
The accidental library marketer [[electronic resource] /] / Kathy Dempsey
|
| Pubblicazione: | Medford, N.J., : Information Today, c2009 |
| Descrizione fisica: | 1 online resource (xvi, 313 p.) |
| Disciplina: | 021.7 |
| Soggetto topico: | Libraries - Marketing |
| Libraries - Public relations | |
| Classificazione: | 32.28 |
| 20.08.04 | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| Sommario/riassunto: | "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover. |
| Titolo autorizzato: | The accidental library marketer |
| ISBN: | 1-283-23891-8 |
| 9786613238917 | |
| 1-57387-919-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910781617503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |