The Boeing Company : a branding campaign meets terrorism / / Duncan Stewart, Michael Dominguez, Carlo Odicino, James S. O'Rourke

• Autore: Stewart Duncan
• Pubblicazione: London : , : SAGE Publications Ltd, , 2017
• Descrizione fisica: 1 online resource
• Disciplina: 338.762910973
• Soggetto topico: Aircraft industry - United States; Aerospace industries - United States; Boeing airplanes; September 11 Terrorist Attacks, 2001
• Persona (resp. second.): DominguezMichael; OdicinoCarlo; O'RourkeJames S. <1946->
• Note generali: Originally published: Stewart, D., Dominguez, M., Odicino, C., & ORourke, J. S. (2002). The Boeing Company: A branding campaign meets terrorism. 02-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
• Nota di bibliografia: Includes bibliographical references.
• Sommario/riassunto: Boeing, the worlds largest aerospace company, was in the midst of a successful branding campaign when disaster struck. Four Boeing jets were hijacked in the 9/11 terrorist attacks on the United States. The attacks provided shocking views of Boeing planes striking the World Trade Center, and created contrasting images with the Boeing advertisements. CEO Phil Condit must determine whether continuing with the branding campaign would cause more harm than good to the Boeing image.
• Titolo autorizzato: The Boeing Company
• ISBN: 1-5264-0704-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910698304603321
• Lo trovi qui: Univ. Federico II
• Serie: SAGE Knowledge. . -Cases.