Public Branding and Marketing : A Global Viewpoint
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| Autore: |
Zavattaro Staci M
|
| Titolo: |
Public Branding and Marketing : A Global Viewpoint
|
| Pubblicazione: | Cham : , : Springer International Publishing AG, , 2021 |
| ©2021 | |
| Descrizione fisica: | 1 online resource (285 pages) |
| Disciplina: | 910.688 |
| Soggetto non controllato: | Geography |
| Science | |
| Persona (resp. second.): | ZavattaroStaci M. |
| Sommario/riassunto: | This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organisations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. |
| Titolo autorizzato: | Public Branding and Marketing |
| ISBN: | 3-030-70505-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910495193903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |