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Autore: | Sanders G. Lawrence |
Titolo: | Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
Pubblicazione: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (363 p.) |
Disciplina: | 658.575 |
Soggetto topico: | New products |
Product differentiation | |
Soggetto genere / forma: | Electronic books. |
Soggetto non controllato: | Developing new products services |
NPD | |
product design | |
learning, differentiation | |
price discrimination | |
product features | |
innovation | |
business planning | |
organizational analysis | |
diffusion | |
entrepreneurship | |
technology and product life cycles | |
product and service versioning | |
product demand | |
product line optimization | |
creativity | |
lock-in real options | |
business valuation and project management | |
Altri autori: | HuefnerRonald J |
Note generali: | "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." |
Nota di bibliografia: | Includes bibliographical references (p. 327-335) and index. |
Nota di contenuto: | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
Sommario/riassunto: | The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
Titolo autorizzato: | Developing new products and services |
ISBN: | 1-78268-070-5 |
1-283-89286-3 | |
1-60649-242-X | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910461494603321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |