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Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw



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Autore: Shaw Mark <1965-> Visualizza persona
Titolo: Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw Visualizza cluster
Pubblicazione: London, : Laurence King, 2012
Edizione: 2nd ed.
Descrizione fisica: 240p. ; : ill. (chiefly col.)
Disciplina: 808.0666591
Soggetto topico: Advertising copy
Business writing
Soggetto genere / forma: Electronic books.
Note generali: Previous ed.: 2009.
Nota di bibliografia: Includes bibliographical references and index.
Sommario/riassunto: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Titolo autorizzato: Copywriting  Visualizza cluster
ISBN: 1-78067-162-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910452757203321
Lo trovi qui: Univ. Federico II
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