Luxury brands in China and India [[electronic resource] /] / by Glyn Atwal, Douglas Bryson

• Autore: Atwal Glyn
• Pubblicazione: London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
• Edizione: 1st ed. 2017.
• Descrizione fisica: 1 online resource (XVII, 256 p. 11 illus.)
• Disciplina: 338
• Soggetto topico: Industries; Branding (Marketing); International business enterprises; Asia—Economic conditions; Globalization; Markets; Internet marketing; Branding; Asian Business; Emerging Markets/Globalization; Online Marketing/Social Media
• Soggetto geografico: China; India
• Persona (resp. second.): BrysonDouglas
• Nota di contenuto: Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.
• Sommario/riassunto: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
• Titolo autorizzato: Luxury Brands in China and India
• ISBN: 1-137-54715-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910254908503321
• Lo trovi qui: Univ. Federico II