E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / / Dan Croxen-John and Johann van Tonder
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| Autore: |
Croxen-John Dan
|
| Titolo: |
E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / / Dan Croxen-John and Johann van Tonder
|
| Pubblicazione: | London : , : Kogan Page, , 2017 |
| ©2017 | |
| Descrizione fisica: | 1 online resource (238 pages) : illustrations |
| Disciplina: | 658.84 |
| Soggetto topico: | Electronic commerce |
| Web sites - Design | |
| Web site development | |
| Persona (resp. second.): | TonderJohann van |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Introduction to e-commerce website optimization -- The kick-off -- How people buy -- Essential research -- Add depth with further research -- Merchandising analytics -- Creating the optimization plan -- Hypotheses and creative work -- Testing your hypotheses -- Personalization -- Optimizing the optimization -- People and culture -- Multilingual conversion optimization -- Launching a new website |
| Sommario/riassunto: | For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce. |
| Altri titoli varianti: | Why 95 per cent of your website visitors don't buy, and what you can do about it |
| Titolo autorizzato: | E-commerce website optimization |
| ISBN: | 0-7494-7539-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910157803603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |