Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci

• Autore: Afuah, Allan
• Pubblicazione: Boston [etc] : McGraw-Hill, c2003
• Edizione: 2nd ed.
• Descrizione fisica: xvi, 480 p. : ill. ; 23 cm
• Disciplina: 658.84
• Soggetto topico: Business enterprises - Computer networks; Electronic commerce
• Altri autori: Tucci, Christopher L.
• Nota di bibliografia: Includes bibliographical references and index
• Nota di contenuto: The Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail ... the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar?
• ISBN: 0072511664
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 991001153279707536
• Lo trovi qui: Univ. del Salento