Chinese communication theory and research : reflections, new frontiers, and new directions / / edited by Wenshan Jia, Xing Lu, and D. Ray Heisey

• Pubblicazione: Westport, Conn. : , : Praeger, , 2002; London : , : Bloomsbury Publishing, , 2024
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (299 p.)
• Disciplina: 302.2/0951
• Soggetto topico: Communication - China
• Altri autori: JiaWenshan <1961-> LuXing HeiseyD. Ray
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Acknowledgments; Introduction: The Significance of Chinese Communication Theory and Research in a Glocalizing World; I State of the Field; 1 Communication Studies in China: State of the Art; 2 Intercultural/ Interpersonal Communication Research in China: A Preliminary Review; 3 Chinese Communication Theory and Practice: A Tier- Based Perspective; II Metatheoretical Critique; 4 A Critical Examination of the Eurocentric Representation of Chinese Communication; 5 Masculinity Index and Communication Style: An East Asian Perspective; III Theory and Research in Context ; 6 Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges7 "The Assimilation of Western Learning": An Overlooked Area of Intercultural Communication; 8 Research on Chinese Communication Campaigns: A Historical Review; 9 Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication; 10 Chinese Health Communication in the Old and New Millennia; 11 What We Still Need to Know about Chinese Negotiation; 12 Advertising with Chinese Characteristics: The Development of Advertising in China, 1979- 1999; IV Challenges of Glocalization ; 13 The Interface Between Culture and Technology in Chinese Communication14 Computer- Mediated Communication: Internet Development and New Challenges in China; 15 The Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication; 16 Problems and Prospects of Chinese Communication Study; Index; About the Editors and Contributors
• Sommario/riassunto: A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health communication and Chinese communication on the internet, the volume addresses key questions about the state and the future of its field. Both challenging and complementing the Western views of communication, it advances theories of cultural and intercultural communication while at the same time broadening our understanding of the relevance of Chinese communication studies to communication studies overall, and the ways in which this subdiscipline points the way toward a new and more complicated future.The essayists, whose origins include the United States, Taiwan, Hong Kong, and China, bring their many perspectives to bear on what is the most comprehensive and inclusive review of Chinese communication research literature published in English. Of great benefit to Western and Eastern communication theorists, philosophers of social science, and Asian studies scholars, Chinese Communication Theory and Research is an invaluable guide to an increasingly complex and significant field of study.
• Titolo autorizzato: Chinese communication theory and research
• ISBN: 9798400625848; 9786610348886; 9781280348884; 1280348887; 9780313011887; 0313011885
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910956600303321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in communication and culture.