Marketing excellence : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley

• Autore: Burkitt Hugh
• Pubblicazione: Chichester, England ; ; Hoboken, NJ, : Wiley, c2006
• Descrizione fisica: 1 online resource (389 p.)
• Disciplina: 658.8
• Soggetto topico: Marketing - Great Britain; Success in business - Great Britain; Business enterprises - Great Britain
• Altri autori: ZealleyJohn
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
• Sommario/riassunto: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is
• Titolo autorizzato: Marketing excellence
• ISBN: 1-119-20887-4; 1-280-74008-6; 9786610740086; 0-470-06093-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910878070103321
• Lo trovi qui: Univ. Federico II