Renewing Unilever : transformation and tradition / / Geoffrey Jones
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| Autore: |
Jones Geoffrey <1952->
|
| Titolo: |
Renewing Unilever : transformation and tradition / / Geoffrey Jones
|
| Pubblicazione: | Oxford ; ; New York, : Oxford University Press, 2005 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (490 p.) |
| Disciplina: | 338.8809 |
| Soggetto topico: | International business enterprises - Management |
| Note generali: | Formerly CIP. |
| Previously issued in print: 2005. | |
| Nota di bibliografia: | Includes bibliographical references (p. 416-423) and index. |
| Nota di contenuto: | Contents; List of Plates; List of Illustrations; List of Figures; List of Tables; Introduction; Part I: Strategy and Performance; Part II: Dynamics and Routines; Epilogue; Appendix 1 The Special Committee and its Successors; Appendix 2 Unilever and its Major International Competitors; Notes; Bibliography; Index |
| Sommario/riassunto: | Written by a leading business historian with unrestricted access to company archives and executives, this book provides a company history of Unilever from the 1960s, a leading global company and producer of many popular household brands of consumer products, such as Dove, Bird's Eye and Lux. |
| Titolo autorizzato: | Renewing Unilever |
| ISBN: | 1-383-04126-1 |
| 1-281-34589-X | |
| 9786611345891 | |
| 0-19-155638-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910827585403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Oxford scholarship online.