How to conduct organizational surveys : a step-by-step guide / / Jack E. Edwards ... [et al.]

• Pubblicazione: Thousand Oaks, Calif., : Sage Publications, c1997
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (x, 164 p.) : ill
• Disciplina: 658.3/14/0723
• Soggetto topico: Employee attitude surveys - Methodology
• Altri autori: EdwardsJack E
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 147-154) and indexes.
• Nota di contenuto: Cover -- Contents -- Preface -- Chapter 1 - Organizational Surveys: An Overview -- Uses of Surveys in Organizations -- Gathering information -- Improving Communication -- Monitoring and Evaluating the Effects of Organizational Change -- Factors to Consider Before initiating the Survey Process -- Is a Survey within the Organization's Budget? -- Are Personnel with Survey Expertise Available? -- Are there other Ways to Answer the Question? -- Are Organizational Personnel Being Oversurveyed? -- Setting the Table: Presurvey issues -- The Survey Team -- Using internal Versus External Personnel to Conduct the Survey -- Writing a Statement of Purpose -- Conducting Organizational Surveys: A Look Ahead -- Chapter 2 - Identifying Survey Content -- Methods for Identifying Survey Content -- Developmental interviews and Focus Groups -- Past Surveys in the Same Organization -- Published Scales -- Archival Sources -- Theory and Academic Findings -- Other Sources of Survey Content -- Conclusions -- Chapter 3 - Creating the Survey, Part I: Writing Survey Items -- Item Formats: Closed- and Open-Ended Questions -- Closed-Ended Questions -- Open-Ended Questions -- Should the Survey Team use Closed- or Open-Ended Questions? -- Item Content: Demographic, Factual, and Attitudinal Questions -- Demographic Items -- Factual Items -- Attitudinal Items -- Writing "Good" Items: Some Basic Rules -- Ask What you Want to Know -- Keep Items Simple and Short -- Ask About Only One Topic per Item -- Avoid Ambiguous or Vague Questions -- Use Appropriate Language -- Be Specific -- Double Negatives: NOT! -- Avoid Biased Items -- Take Care with Sensitive Items -- Conclusions -- Chapter 4 - Creating the Survey, Part II: Response Alternatives, Item Order, Survey Length, And Response Bises -- Getting Good Answers: Choosing Closed-Ended -- Response Formats -- Multiple-Choice Response Format. ; Yes-No and True-False Response Formats -- Likert Rating Scales -- Thurstone Scaling -- Semantic Differential Scaling -- Response Biases: the Downside of Using Closed-Ended Items -- Response Order Effects -- Yea-Saying or Nay-Saying -- Acquiescence -- Socially Desirable Responding -- How Many Survey Items? -- What Are the Goals of the Survey? -- How Much is the Company Willing to Pay? -- Who Will Complete the Questionnaire? -- Are the Items Open or Closed Ended? -- What is the Administration Method? -- How Fast Are Data Needed? -- Are Fatigue Effects an issue? -- What is the Bottom Line on Survey Length? -- Ordering the Items, or Putting It All Together -- Clustering Versus Scattering the Items for a Single Dimension -- Item Order Effects -- Some Practical Advice -- Conclusions -- Chapter 5 - Selecting Survey Respondents -- Identifying the Target Population -- Should the Population or a Sample Be used in Data Collection? -- Probability Sampling -- Simple Random Sampling -- Stratified Sampling -- Nonprobability Sampling -- Convenience Sample -- Quota Sampling -- Sampling Error and Sample Size -- Sampling Error -- Sample Size -- Chapter 6 - Organizational Survey Administration -- Self- Versus Group-Administered Surveys -- Modes of Survey Administration -- Paper Surveys -- Computer-Administered Surveys -- Face-to-Face interview Surveys -- Telephone interview Surveys -- Conclusions -- Chapter 7 - Fielding the Survey -- Adding the Finishing Touches to the Survey -- Instrument -- Survey introduction -- Survey instructions -- Pretesting the Survey -- Obtaining Organizational Approval -- Top Management -- Unions -- Institutional Review Boards -- Preparing, Assembling, and Distributing the Survey Packet -- Preparing the Contents of the Survey Packet -- Distributing the Survey through the Mail -- Chapter 8 - Monitoring And Maximizing Response Rates. ; Monitoring Response Rates -- Calculating Response Rates -- What is an Acceptable Response Rate? -- Nonresponse Bias -- Dealing with Nonresponse Bias -- Ways to Maximize Response Rates -- Prenotification: the Survey is Coming! the Survey is Coming -- Follow-Up Until you Drop -- If they Won't Respond, Bribe them -- Make the Survey Meaningful -- It's as Easy as TDM -- What Works: A Summary -- Practical Suggestions for increasing Response Rates -- Chapter 9 - Data Processing -- Preparing For Data Entry: Data Coding for Closed-Ended Questions -- Naming and Labeling Variables -- Assigning Values to Responses -- Designating Code(s) for Missing Values -- Entering Data -- Data File Organization -- Data Entry for Computerized and Scannable Surveys -- Manual Data Entry -- Cleaning the Data File -- Types of Data File Cleaning -- Missing Data -- Reasons for Missing Data -- Assessing the Missing Data Problem -- Handling Missing Data -- Categorizing and Coding Open-Ended Answers -- Creating Categories -- Content Coding -- Conclusions -- Chapter 10 - Analyzing Data And interpreting Results -- Planning the Analyses -- Analyzing the Data -- A Review of the Sample and a Description of the Data -- Describing the Respondents -- Frequencies and Percentages -- Means and Standard Deviations -- Analyzing Subgroup Differences -- Other Data Analysis Procedures -- Poststratification Weighting -- Interpreting the Results: What Do All the Findings Tell the Organization? -- Comparing Findings with other Findings from the Same Survey -- Using Norms: Comparing Survey Findings to other Standards -- Conclusion -- Chapter 11 - Presentation of Survey Findings -- Oral and Written Presentations of the Survey Process -- Organizing the Presentation -- Introduction: Why Was the Survey Done? -- Method: What Was Done and with Whom? -- Results and Discussion: What Did the Survey Reveal?. ; Conclusions and Recommendations: What Are the Next Steps? -- A Hodgepodge of other Advice -- Visual Aids -- Practice -- Handling Questions -- How to Handle Negative News -- Handling a Hostile Audience -- Linking Survey Results to Action -- Conclusions -- References -- Author index -- Subject index -- About the Authors.
• Sommario/riassunto: 'How to Conduct Organizational Surveys' meets the ever increasing need for a "how-to" guide for professionals & students who often have little or no experience in conducting in-house surveys for evaluating the performance of external survey consultants.
• Titolo autorizzato: How to conduct organizational surveys
• ISBN: 1-5063-3969-7; 1-4522-3156-7; 0-8039-5512-X; 1-4522-6321-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910813674003321
• Lo trovi qui: Univ. Federico II