Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside
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| Titolo: |
Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside
|
| Pubblicazione: | Bingley, England : , : Emerald Publishing Limited, , 2018 |
| ©2018 | |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (244 pages) : illustrations |
| Disciplina: | 658.8 |
| Soggetto topico: | Business forecasting |
| Business - Mathematical models | |
| Persona (resp. second.): | WoodsideArch G. |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. |
| Titolo autorizzato: | Improving the marriage of modeling and theory for accurate forecasts of outcomes |
| ISBN: | 1-78714-891-2 |
| 1-78635-121-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810975003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Advances in business marketing & purchasing ; ; v. 25. . 1069-0964