E-Service [[electronic resource] ] : new directions in theory and practice / / edited by Roland T. Rust and P.K. Kannan
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| Titolo: |
E-Service [[electronic resource] ] : new directions in theory and practice / / edited by Roland T. Rust and P.K. Kannan
|
| Pubblicazione: | Armonk, N.Y., : M.E. Sharpe, c2002 |
| Descrizione fisica: | 1 online resource (350 p.) |
| Disciplina: | 658.8/4 |
| Soggetto topico: | Electronic commerce |
| Customer services | |
| Altri autori: |
RustRoland T
KannanP. K
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; List of Tables and Figures; Preface; 1 The Era of e-Service; e-Service-The Concept; Transformation to e-Service; Opportunities and Challenges; Conclusions; References; Part I The Customer-Technology Interface; 2 Techno-Ready Marketing of e-Services Customer Beliefs About Technology and the Implications for Marketing e-Services; 3 Self-Service Technologies; 4 Robots and Gunslingers Measuring Customer Satisfaction on the Internet; 5 "In Web We Trust" Establishing Strategic Trust Among Online Customers |
| 6 e-Service Environment Impacts of Web Interface Characteristics on Consumers' Online Shopping BehaviorPart II Business Opportunities and Strategies; 7 Smart Versus Dumb Service Strategies A Framework for e-Business Intensity; 8 Real-Time Marketing in e-Services; 9 A Survey of Recommendation Systems in Electronic Commerce; 10 The Wireless Rules for e-Service Critical Issues for Managers and Researchers; Part III Public-Sector Opportunities; 11 e-Learning Fifth-Generation Learning and Its Impact on Management Education; 12 The Customer-Centric Digital Department e-Service in Government | |
| 13 Performance Metrics and Successful e-Government ServicesAbout the Editors and Contributors; INDEX | |
| Sommario/riassunto: | This text provides a collection of different perspectives on ''e-Service'' and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. |
| Titolo autorizzato: | E-Service |
| ISBN: | 1-315-29128-2 |
| 1-315-29129-0 | |
| 1-315-29127-4 | |
| 1-280-93416-6 | |
| 9786610934164 | |
| 0-7656-2009-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910806887703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |