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Autore: | Chakrabarty Bidyut <1958-> |
Titolo: | Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra |
Pubblicazione: | New Delhi, India : , : Sage, , 2016 |
©2016 | |
Descrizione fisica: | 1 online resource (251 p.) |
Disciplina: | 324.9540532 |
Soggetto topico: | Political campaigns - India |
Persona (resp. second.): | HazraSugato |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization |
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors | |
Sommario/riassunto: | This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. |
Titolo autorizzato: | Winning the mandate |
ISBN: | 93-5150-743-2 |
93-5150-745-9 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910798126403321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |