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Autore: |
Sant Tom
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Titolo: |
Persuasive business proposals [[electronic resource] ] : writing to win more customers, clients, and contracts / / Tom Sant
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Pubblicazione: | New York, : AMACOM, c2012 |
Edizione: | 3rd ed. |
Descrizione fisica: | 1 online resource (289 p.) |
Disciplina: | 658.15/224 |
Soggetto topico: | Proposal writing in business |
Persuasion (Rhetoric) | |
Note generali: | Includes index. |
Nota di contenuto: | Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index. |
Sommario/riassunto: | Now in a third edition-the bestselling guide to writing better proposals and landing more clients. |
Titolo autorizzato: | Persuasive business proposals ![]() |
ISBN: | 1-62198-337-4 |
1-283-68837-9 | |
0-8144-1786-8 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910790180003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |