Practical Handbook Business in Africa

• Autore: Schmidt Thomas
• Pubblicazione: Wiesbaden : , : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, , 2023; ©2023
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (293 pages)
• Disciplina: 382.096
• Soggetto topico: Africa; Economic development
• Altri autori: PfaffenbergerKay LiebingStefan
• Nota di contenuto: Intro -- Foreword to the Expanded and Updated Second Edition -- Contents -- About the Editors -- 1 Economy in Africa-An Introduction -- Abstract -- 1.1 Why This Book About Economy in Africa? -- 1.2 How Is This Book Structured? -- References -- Part I Africa Has Potential! -- Abstract -- 2 Africa Is Different From What You Think -- Abstract -- 2.1 Continent of Emerging Entrepreneurs -- 2.2 Fintech, Digitization, and IT -- 2.3 Successful Role Models -- 2.4 Mo Ibrahim -- 2.5 Aliko Dangote -- 2.6 Peter Munga -- 2.7 Unexpected Hurdles -- References -- 3 Entrepreneurship and Start-Ups in Africa -- Abstract -- 3.1 Introduction -- 3.2 Entrepreneurship in Scientific Discourse -- 3.3 Availability and Skills of Founder Personalities -- 3.4 Ecosystem for Entrepreneurship -- 3.4.1 Politics and Institutional Framework Conditions -- 3.4.2 Financing -- 3.4.3 Digitalization as a Basis for Founding -- 3.4.4 International Partners -- 3.5 Entrepreneurship and Start-Ups: Situation in Sub-Saharan Africa -- 3.5.1 Start-Up Scene in Sub-Saharan Africa -- 3.6 Importance of Entrepreneurship for Market Entry into Sub-Saharan Africa -- References -- 4 Is Africa's Economic Development Sustainable? -- Abstract -- 4.1 Africa in the Shadow of the Covid-19 Crisis -- 4.2 Economic Development Since the Global Economic and Financial Crisis -- 4.3 "Institutions Matter!"-On Africa's Institutional Catch-up Process -- 4.4 Infrastructure as a Bottleneck in Africa -- 4.5 Conclusion: African Companies Underrepresented in Global Value Chains, but Not Without Opportunities -- References -- 5 The Demographic and Social Development in Africa -- Abstract -- 5.1 The New Middle Class -- 5.2 Poverty in Africa -- 5.3 Population Development -- 5.4 Youth Surplus or Demographic Dividend? -- 5.5 Structural Change and Employment -- References. ; 6 How the Federal Government Supports Private Economic Engagement in Africa -- Abstract -- 6.1 Development Policy Background -- 6.2 Improving Framework Conditions, Strengthening Economies -- 6.3 Advisory, Funding, and Financing Offers for Companies -- 6.3.1 Advisory Services for Companies at Home and Abroad -- 6.3.2 Corporate Networks and Project Development -- 6.3.3 Development Partnerships and Project Funding -- 6.3.4 Financing and Risk Reduction -- 6.4 COVID-19: Businesses as Partners in Crisis -- 6.5 Outlook -- References -- Part II Africa Is Not Just Africa! -- Abstract -- 7 The Importance of Regional Peculiarities for Business Life -- Abstract -- 7.1 A First Glance at Africa -- 7.2 The Unknown Continent-Some Facts -- 7.2.1 Climate -- 7.2.2 Languages -- 7.2.3 Religions -- 7.2.4 States -- 7.3 Economic Policy Aspects as a Basis for Trade-How is Africa Positioning Itself? -- 7.3.1 Overview -- 7.3.2 The West African Economic Community ECOWAS as an Example -- 7.3.3 The African Continental Free Trade Zone -- 7.4 Some Basic Conclusions for Investors and Trade from the Diversity of Africa -- References -- 8 Cultural Imprints in Africa and their Impact on Business Life -- Abstract -- 8.1 Africa for Managers-Questionable "How to" Approaches for Intercultural Communication -- 8.2 Demographic Influences on Culture in Business -- 8.3 Cultural Imprint as Zeitgeist: Helpful for Cross-Cultural Contacts -- References -- 9 The First Step: Defining a Country Strategy -- Abstract -- 9.1 Defining Target Countries -- 9.1.1 Rough Selection -- 9.1.2 Political Stability -- 9.1.3 Safety -- 9.1.4 Resources -- 9.1.5 Detailed Selection -- 9.1.6 Economic Preconditions -- 9.1.7 Country Ratings -- 9.1.8 Double Taxation Agreements -- 9.1.9 Export Credit Guarantees -- 9.1.10 Infrastructure -- 9.1.11 Regulatory Framework -- 9.1.12 Corruption -- 9.1.13 Sociocultural Factors. ; 9.1.14 Information Gathering -- 9.1.15 Evaluation -- 9.2 Establishing a Country Strategy -- References -- Part III Investing in Africa, but Correctly! -- Abstract -- 10 The Market Analysis as the Basis for Successful Business Activity in Africa -- Abstract -- 10.1 Introduction -- 10.2 Dimensions of Market Analysis -- 10.2.1 The SWOT Analysis of a Country-Looking at Opportunities and Risks -- 10.2.2 The PESTEL Analysis-From Economy to Ecology -- 10.2.3 Looking at the Market -- 10.2.4 Politics and Society -- 10.2.5 How can the market be developed? -- 10.3 The Brokers of Knowledge and Contacts -- 10.3.1 Government and Public Institutions -- 10.3.2 Associations -- 10.4 Dare More Africa -- 11 Characteristics of B2B Sales in Africa -- Abstract -- 11.1 The Development up to the Selection of Target Market Segments -- 11.2 The Market Entry in Africa -- 11.3 What German Companies Need to Consider -- 11.4 How B2B Sales Work in Africa -- 12 Sales in Africa: Dos & -- Don'ts from Practice -- Abstract -- 12.1 Selecting Target Markets -- 12.2 Own Branch or Local Partner? -- 12.2.1 Local Partner -- 12.2.2 Entry on Own Initiative -- 12.3 Legal and Tax Framework for Various Distribution Forms -- 12.3.1 Framework Conditions with a Local Partner -- 12.3.2 Framework Conditions for Pure Sales or Project Activity -- 12.4 The Product Determines the Form of Distribution -- 12.5 The Conclusion: Analyze Carefully, Plan Long-Term -- 13 Impact of Covid-19 on Logistics -- Abstract -- 13.1 Overview -- 13.2 Maritime Traffic -- 13.3 Road Freight -- 13.4 Rail Infrastructure -- 13.5 Air Traffic -- 13.6 Influence of Information Technology on Logistics Structures in Namibia -- 13.7 Summary of Impacts and Developments -- References -- 14 African Governments as Customers and Contractors -- Abstract -- 14.1 Introduction -- 14.2 Business Models for Infrastructure Projects in Africa. ; 14.3 Financing of Projects -- 14.4 Success Factors -- 14.5 Practical Experience Tips -- 14.6 Excursion: China as a New Player: Competitor or Potential Partner? -- 14.7 Support and Backing From Official Side -- 14.8 Concluding Remarks -- 14.9 Personal Conclusion -- 15 Success Factors for Startups in Africa -- Abstract -- 15.1 Record Growth with Immense Potential for Increase -- 15.1.1 African Technology Centers Develop African Solutions -- 15.1.2 Returnees and International Sponsors as Catalysts for Entrepreneurship -- 15.1.3 Some African Countries Take a Leading Role -- 15.1.4 Operational Support Increases Success Rate -- 15.2 Leveraging Partners to Seize Opportunities and Manage Risks -- 15.2.1 Current Developments Drive the Economy -- 15.2.2 New Technologies Enable Efficient Solutions for Daily Needs -- 15.2.3 Know and Control Risks -- 15.3 Diversity Characterizes Africa -- 15.4 Case Studies: Successful Business Models and Cooperations are Crisis-Proof -- 15.5 An Ideal Time for Investors and Business Partners -- 16 Service and Maintenance in Africa -- Abstract -- 16.1 Introductory Consideration -- 16.2 After Sales Service -- 16.2.1 Strategic Positioning of After Sales Services -- 16.2.2 Market Knowledge and Regional Differences -- 16.2.3 Customer Structure -- 16.2.4 Competitiveness and Pricing -- 16.3 Business Concepts in After Sales Service -- 16.3.1 General Approaches for Business Processes -- 16.3.2 Performance in Service and Maintenance -- 16.3.3 Support Level and Execution Location for After Sales Service -- 16.3.4 Spare Parts Procurement/Inventory Management -- 16.3.5 After Sales Service as a Customer Retention Tool -- 16.4 Resource Concepts in After Sales Service -- 16.4.1 After Sales Service from Germany or from the Country of Origin -- 16.4.2 After Sales Service via Local Sales/Contract Partners. ; 16.4.3 After Sales Service through Own Branches -- 16.4.4 Resource Deployment According to Complexity as an Option for Action -- 16.5 Final Considerations -- Further Reading -- 17 Characteristics of Procurement in Africa -- Abstract -- 17.1 Introduction -- 17.2 Context for Procurement -- 17.3 Criteria for Selecting Suppliers -- 17.3.1 Quality of Products and Ability to Innovate -- 17.3.2 Costs and Reliability -- 17.3.3 Sustainability -- 17.3.4 Management of Relationships and Minimizing Risks -- 17.3.5 Application of New Technologies -- 17.3.6 Political and Ethical Aspects -- References -- 18 How German Politics can Support Investors -- Abstract -- 18.1 Public Institutions -- 18.1.1 Federal Government and Bundestag -- 18.1.2 Foreign Office and German Foreign Representations -- 18.1.3 Federal Ministry for Economic Affairs and Climate Action Energy -- 18.1.4 Federal Ministry for Economic Cooperation and Development -- 18.1.5 German Chambers of Commerce Abroad -- 18.1.6 Germany Trade and Invest -- 18.1.7 KfW Development Bank and Deutsche Investitions und Entwicklungsgesellschaft (DEG) -- 18.1.8 Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) -- 18.1.9 Limits of Support by Public Institutions -- 18.2 Private Institutions -- 18.2.1 Regional Associations -- 18.2.2 Political Foundations -- 18.3 Importance and Value -- References -- 19 Financing of Investments -- Abstract -- 19.1 Missed Opportunities -- 19.2 Special Challenges -- 19.3 Success Factor Financing -- 19.4 Financing Partners -- 19.5 From Idea to Optimal Financing -- 19.5.1 First Steps -- 19.5.2 Exports as a Door Opener to New Markets -- 19.5.3 AfricaConnect: Lean Financing in Challenging Markets -- 19.5.4 Sustainable Investments-Long-term Financing -- 19.6 Sustainability and Development Policy Impact -- 19.7 Outlook -- References. ; 20 Properly Insured: The Federal Export Credit Guarantees.
• Sommario/riassunto: This handbook provides an in-depth analysis of business and economic activities in Africa, focusing on the continent's potential and the unique challenges it presents. Edited by Thomas Schmidt, Kay Pfaffenberger, and Stefan Liebing, the book explores topics such as regional business peculiarities, the impact of cultural imprints, and sustainable economic development in Africa. It aims to serve both students and practitioners by offering insights into effective investment strategies, the role of government support, and the implications of the COVID-19 pandemic on logistics and market dynamics. The book emphasizes the importance of recognizing Africa as a key partner in addressing global challenges like climate change and migration.
• Titolo autorizzato: Practical Handbook Business in Africa
• ISBN: 9783658425180; 3658425180
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910765488303321
• Lo trovi qui: Univ. Federico II