Handbook of e-Tourism / / edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel, Wolfram Höpken

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022
• Edizione: 1st ed. 2022.
• Descrizione fisica: 1 online resource (xxxiii, 2002 pages)
• Disciplina: 338.4791; 910.2854678
• Soggetto topico: Industries; Database management; Business information services; Marketing; Electronic commerce; Database Management System; IT in Business; e-Commerce and e-Business
• Persona (resp. second.): XiangZheng
• Note generali: Includes index.
• Nota di bibliografia: Includes index.
• Nota di contenuto: Technologies in e-Tourism -- Methods -- Individual & Groups -- Organization & Enterprise -- Network & Market -- Policy, regulation & ethics -- What comes next? Some experts view… Future Scenarios.
• Sommario/riassunto: This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
• Titolo autorizzato: Handbook of e-Tourism
• ISBN: 3-030-48652-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910591037903321
• Lo trovi qui: Univ. Federico II