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Autore: | Schneider Joe |
Titolo: | The principal's guide to managing communication / / E. Joseph Schneider, Lara L. Hollenczer ; indexer, Sylvia Coates ; cover designer, Rose Storey |
Pubblicazione: | Thousand Oaks, California : , : Corwin Press, , 2006 |
©2006 | |
Descrizione fisica: | 1 online resource (201 p.) |
Disciplina: | 371.2012 |
Soggetto topico: | Communication in education |
Educational leadership | |
Soggetto genere / forma: | Electronic books. |
Persona (resp. second.): | HollenczerLara L. |
CoatesSylvia | |
StoreyRose | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | ""Cover""; ""Contents""; ""List of Tables and Figures""; ""Series Foreword""; ""Series Introduction""; ""Preface""; ""Acknowledgments""; ""Organization of the Book""; ""About the Authors""; ""Part I - Understanding Stakeholders and Publics""; ""Principals� Roles Have Changed""; ""Chapter 1 - Who are the Stakeholders and Publics in Your School?""; ""It Takes Two to Communicate""; ""Stakeholders are People with Links to the Schools""; ""Identifying “Publics� Among Stakeholders""; ""Summary""; ""Chapter 2 - Engaging Stakeholders in Meaningful Communications"" |
""Using the Theory to Make Sense of Communication Management""""Sorting Out Likely Communication Behavior of Publics""; ""Summary""; ""Chapter 3 - Four Approaches to Communication Management""; ""Learning the Four Basic Communication Models""; ""Different Kinds of Companies, Different Communication Models""; ""Today�s Situation Requires a Different Communication Model""; ""When a Principal Has to Placate Two Critical Publics""; ""How the Central Office Views the Principal""; ""Communication Skills Empower the Principal""; ""Summary"" | |
""Chapter 4 - Strengthening School-Family-Community Partnerships""""Understanding the Theory for Elementary Schools""; ""Connecting Partnerships and Publics""; ""Focusing on Middle and Secondary Schools""; ""Creating Partnerships is a Lot of Work""; ""Summary""; ""Part II - The Strategic Management of Communication""; ""Chapter 5 - Applying Communication Management in Different Settings""; ""Communication Management Requires Good Planning and Execution""; ""Putting it all Together: Using the Tools to Move “Aware� Parents to “Active� Parents""; ""Summary"" | |
""Chapter 6 - Communicating under Pressure""""IDEA Legislation Creates Active Public""; ""The Federal Government Provides Funds and Mandates""; ""Ambushing the NCLB Active Public""; ""A Crisis May Never Occur, but What if it Does?""; ""Technology and a Crisis""; ""Generalizations about Active Publics""; ""Summary""; ""Chapter 7 - Thinking Strategically about Communication""; ""Principals can Use Any of Several Communication Models""; ""Leaders Cover for One Another""; ""Principals Act as Boundary Spanners""; ""Principals Should be Consultants to the Superintendent"" | |
""Being a Boundary Spanner can Have a Downside""""Principals Need to Read and Understand Data""; ""Principals Need to be on Guard""; ""Summary""; ""Chapter 8 - Using Technology in Communication""; ""Building a School Web Site""; ""Making Effective Use of E-Mail""; ""Technology Issues Principals Should be Aware of""; ""Using Cell Phones and More Telephones""; ""Keeping up with Technology""; ""Summary""; ""Chapter 9 - Implementing Effective Communication Practices""; ""Principals Need a Communications Team""; ""Principals Need to be Communicating Constantly"" | |
""School Newsletter Articles Need to be Short"" | |
Sommario/riassunto: | Develop a successful communication strategy that reaches all members of the school community so that everything else has a chance to work as planned. |
Titolo autorizzato: | The principal's guide to managing communication |
ISBN: | 1-4833-6144-6 |
1-4833-6361-9 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910480429903321 |
Lo trovi qui: | Univ. Federico II |
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