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Market entry strategies for Russia [[electronic resource] ] : a comprehensive survey based on expert interviews / / Martin Schorsch



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Autore: Schorsch Martin Visualizza persona
Titolo: Market entry strategies for Russia [[electronic resource] ] : a comprehensive survey based on expert interviews / / Martin Schorsch Visualizza cluster
Pubblicazione: Hamburg, : Diplom.de, 2009
Descrizione fisica: 1 online resource (101 p.)
Disciplina: 382.0947
Soggetto topico: Export marketing - Russia
Industries - Russia
Industrial organization - Russia
Soggetto genere / forma: Electronic books.
Note generali: Title from cover.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil
Sommario/riassunto: In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
Titolo autorizzato: Market entry strategies for Russia  Visualizza cluster
ISBN: 3-8366-1469-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910459496303321
Lo trovi qui: Univ. Federico II
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