Branding post-communist nations : marketizing national identities in the "new" Europe / / edited by Nadia Kaneva

• Pubblicazione: New York : , : Routledge, , 2012
• Descrizione fisica: 1 online resource (260 p.)
• Disciplina: 306.20947
• Soggetto topico: Political culture - Europe, Eastern; Nationalism - Europe, Eastern
• Soggetto geografico: Europe, Eastern Politics and government 1989-
• Soggetto genere / forma: Electronic books.
• Altri autori: KanevaNadia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: pt. 1. Promises and problems of post-Communist nation branding -- pt. 2. Agents, institutions, practices -- pt. 3. Representations, mediations, narrations.
• Sommario/riassunto: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their
• Titolo autorizzato: Branding post-communist nations
• ISBN: 1-283-44139-X; 9786613441393; 0-203-80681-6; 1-136-65800-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910457850103321
• Lo trovi qui: Univ. Federico II
• Serie: Routledge research in cultural and media studies ; ; 33.