Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper

• Pubblicazione: Lanham, Md., : Lexington Books, c2012
• Descrizione fisica: 1 online resource (297 p.)
• Disciplina: 659.1/045553
• Soggetto topico: Advertising - Psychological aspects; Advertising - Social aspects; Utopias; Advertising and women
• Soggetto genere / forma: Electronic books.
• Altri autori: MancaLuigi (Luigi Daniele) MancaAlessandra PieperGail W
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line ; Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors
• Sommario/riassunto: Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.
• Titolo autorizzato: Utopian images and narratives in advertising
• ISBN: 1-280-77895-4; 9786613689344; 0-7391-7327-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910452765103321
• Lo trovi qui: Univ. Federico II