Women of wine [[electronic resource] ] : the rise of women in the global wine industry / / Ann B. Matasar

• Autore: Matasar Ann B. <1940->
• Pubblicazione: Berkeley, : University of California Press, c2006
• Descrizione fisica: 1 online resource (265 p.)
• Disciplina: 331.4/86632
• Soggetto topico: Women in the wine industry; Wine industry
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Women need not apply -- Wine : not your typical agricultural product -- A toast to the past -- Terroir : uniquely French and untranslatable -- Le donne del vino -- The new world : California -- The new world : the Southern Hemisphere -- Knowledge is power -- Uncorking sales -- Past, present, future.
• Sommario/riassunto: This inspiring, engagingly written book, with its personal approach and global scope, is the first to explore women's increasingly influential role in the wine industry, traditionally a very male-dominated domain. Women of Wine draws on interviews with dozens of leading women winemakers, estate owners, professors, sommeliers, wine writers, and others in the United States, the United Kingdom, France, Italy, Australia, New Zealand, and elsewhere to create a fascinating mosaic of the women currently shaping the wine world that also offers a revealing insiders' look at the wine industry. To set the stage, Ann B. Matasar chronicles the historical barriers to women's participation in the industry, reviews post-World War II changes that created new opportunities for them, and pays tribute to a few extraordinary nineteenth-century women who left their mark on wine despite the odds against them. She then turns to her primary topic: an accessible discussion of women associated with some of the most prestigious wineries and institutions in both the Old and New Worlds that emphasizes their individual and collective contributions. Matasar also considers issues of importance to women throughout the business world including mentors, networking, marriage, family, education, self-employment versus the corporate life, and risk taking.
• Titolo autorizzato: Women of wine
• ISBN: 9786612357336; 1-282-35733-6; 0-520-93070-3; 1-60129-383-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910450137903321
• Lo trovi qui: Univ. Federico II