Entrepreneurship : successfully launching new ventures / / Bruce R. Barringer, Duane Ireland

• Autore: Barringer Bruce R.
• Pubblicazione: Boston : , : Pearson Education Limited, , [2016]; ©2016
• Edizione: Fifth edition. Global edition.
• Descrizione fisica: 1 online resource (592 pages) : illustrations (some color)
• Disciplina: 658.1/1
• Soggetto topico: Entrepreneurship; New business enterprises
• Persona (resp. second.): IrelandR. Duane
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Dedication -- Brief Contents -- Contents -- Preface -- Acknowledgments -- About the Authors -- Part 1: Decision to Become an Entrepreneur -- Chapter 1: Introduction to Entrepreneurship -- Opening Profile-SuperJam: The Classic Entrepreneurial Story -- Introduction to Entrepreneurship -- What is Entrepreneurship and Why is it Important? -- Why Do People Become Entrepreneurs? -- Be Their Own Boss -- Pursue Their Own Ideas -- Pursue Financial Rewards -- Characteristics of Successful Entrepreneurs -- Passion for the Business -- What Went Wrong? Prim: How a Lack of Passion and Resolve Can Kill a Business -- Product/Customer Focus -- Tenacity Despite Failure -- Execution Intelligence -- Savvy Entrepreneurial Firm: Pandora: What's Possible When an Entire Company Has "Tenacity" -- Common Myths About Entrepreneurs -- Myth 1: Entrepreneurs Are Born, Not Made -- Myth 2: Entrepreneurs Are Gamblers -- Myth 3: Entrepreneurs Are Motivated Primarily by Money -- Myth 4: Entrepreneurs Should Be Young and Energetic -- Myth 5: Entrepreneurs Love the Spotlight -- Types of Start-Up Firms -- Partnering for Success: Start-up Incubators and Accelerators: A New Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources -- Changing Demographics of Entrepreneurs -- Women Entrepreneurs -- Minority Entrepreneurs -- Senior Entrepreneurs -- Young Entrepreneurs -- The Positive Effects of Entrepreneurship and Entrepreneurial Firms -- Economic Impact of Entrepreneurial Firms -- Entrepreneurial Firms' Impact on Society -- Entrepreneurial Firms' Impact on Larger Firms -- The Entrepreneurial Process -- Decision to Become an Entrepreneur (Chapter 1) -- Developing Successful Business Ideas (Chapters 2-6) -- Moving from an Idea to an Entrepreneurial Firm(Chapters 7-10) -- Managing and Growing an Entrepreneurial Firm(Chapters 11-15). ; Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 1.1 -- You Be the VC 1.2 -- Case 1.1 -- Case 1.2 -- Endnotes -- Part 2: Developing Successful Business Ideas -- Chapter 2: Recognizing Opportunities and Generating Ideas -- Opening Profile-Icracked: Solving a Problem and Building a Business in an Exploding Industry -- The Differences Between Opportunities and Ideas -- Three Ways to Identify Opportunities -- Observing Trends -- Savvy Entrepreneurial Firm: How to Learn About Emerging Trends Through the Effective Use of Social Media -- Solving a Problem -- Finding Gaps in the Marketplace -- Personal Characteristics of the Entrepreneur -- What Went Wrong? Why a Company that Solved a Problem With a Great Product Went Out of Business -- Prior Experience -- Cognitive Factors -- Social Networks -- Creativity -- Techniques for Generating Ideas -- Brainstorming -- Focus Groups -- Library and Internet Research -- Other Techniques -- Encouraging the development of New Ideas -- Establishing a Focal Point for Ideas -- Encouraging Creativity at the Firm Level -- Partnering for Success: Want Help Fine-Tuning a Business Idea? Find a Mentor -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 2.1 -- You Be the VC 2.2 -- Case 2.1 -- Case 2.2 -- Endnotes -- Chapter 3: Feasibility Analysis -- Opening Profile-Luminaid: The Value of Validating a Business Idea -- Feasibility Analysis -- Product/Service Feasibility Analysis -- Product/Service Desirability -- Product/Service Demand -- Industry/Target Market Feasibility Analysis -- Savvy Entrepreneurial Firm: How Learning from Customers Caused a Successful Firm to Make a 180-Degree Turn on the Positioning of a Product -- Industry Attractiveness -- Target Market Attractiveness -- Organizational Feasibility Analysis -- Management Prowess. ; Resource Sufficiency -- What Went Wrong? How Feasible Was Standout Jobs from the Beginning? -- Partnering for Success: Finding the Right Business Partner -- Financial Feasibility Analysis -- Total Start-Up Cash Needed -- Financial Performance of Similar Businesses -- Overall Financial Attractiveness of the Proposed Venture -- A Feasibility Analysis Template -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 3.1 -- You Be the VC 3.2 -- Case 3.1 -- Case 3.2 -- Appendix 3.1 -- Appendix 3.2 -- Endnotes -- Chapter 4: Developing an Effective Business Model -- Opening Profile-Her Campus Media: Executing on an Established Business Model and Preparing for the Future -- Business Models and Their Importance -- Savvy Entrepreneurial Firm: Quirky: How One Company Creates, Delivers, and Captures Value for Its Stakeholders -- General Categories of Business Models -- Standard Business Models -- What Went Wrong? Peer-to-Peer Business Models: Good for Some, Not So Good for Others -- Disruptive Business Models -- The Barringer/Ireland Business Model Template -- Core Strategy -- Resources -- Financials -- Operations -- Partnering for Success: Odesk, Elance, and Guru: Platforms That Facilitate the Forming of Partnerships with Freelancers -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 4.1 -- You Be the VC 4.2 -- Case 4.1 -- Case 4.2 -- Appendix 1 -- Endnotes -- Chapter 5: Industry and Competitor Analysis -- Opening Profile-Greenvelope: Occupying a Unique Position in an Evolving Industry-and Thriving -- Industry Analysis -- Studying Industry Trends -- Partnering for Success: Three Ts that are Important for Becoming Active in an Industry: Trade Associations, Trade Shows, and Trade Journals -- The Five Forces Model -- Threat of Substitutes -- Threat of New Entrants. ; Rivalry Among Existing Firms -- Bargaining Power of Suppliers -- Bargaining Power of Buyers -- The Value of the Five Forces Model -- Industry Types and the Opportunities They Offer -- Emerging Industries -- Fragmented Industries -- Mature Industries -- Declining Industries -- Global Industries -- Competitor Analysis -- Identifying Competitors -- Sources of Competitive Intelligence -- Savvy Entrepreneurial Firm: Thriving in a Crowded Industry by Creating Meaningful Value and Differentiation from Competitors -- Completing a Competitive Analysis Grid -- What Went Wrong? Digg: A Start-up That Lost Its Way and Its Place in Its Industry -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 5.1 -- You Be the VC 5.2 -- Case 5.1 -- Case 5.2 -- Endnotes -- Chapter 6: Writing a Business Plan -- Opening Profile-Temporun: Proceeding on the Strength of a Winning Business Plan -- The Business Plan -- Reasons for Writing a Business Plan -- Who Reads the Business Plan-and What are they Looking for? -- A Firm's Employees -- Investors and Other External Stakeholders -- Guidelines for Writing a Business Plan -- Structure of the Business Plan -- Content of the Business Plan -- Outline of the Business Plan -- Exploring Each Section of the Plan -- Savvy Entrepreneurial Firm: Know When to Hold Them, Know When to Fold Them -- Partnering for Success: Types of Partnerships that are Common in Business Plans -- What Went Wrong? What EventVue Learned the Hard Way About Making Assumptions -- Presenting the Business Plan to Investors -- The Oral Presentation of a Business Plan -- Questions and Feedback to Expect from Investors -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 6.1 -- You Be the VC 6.2 -- Case 6.1 -- Case 6.2 -- Endnotes -- Part 3: Moving from an Ideato an EntrepreneurialFirm. ; Chapter 7: Preparing the Proper Ethical and Legal Foundation -- Opening Profile-Tempered Mind: Proceeding on a Firm Legal Foundation -- Establishing a Strong Ethical Culture for a Firm -- Lead by Example -- Establish a Code of Conduct -- Implement an Ethics Training Program -- Dealing Effectively with Legal Issues -- Choosing an Attorney for a Firm -- What Went Wrong? Fitbit Force Recall: Did Fitbit React Quickly Enough? -- Drafting a Founders' Agreement -- Avoiding Legal Disputes -- Savvy Entrepreneurial Firm: Vesting Ownership in Company Stock: A Sound Strategy for Start-Ups -- Partnering for Success: Patagonia and Build-A-Bear Workshop: Picking Trustworthy Partners -- Obtaining Business Licenses and Permits -- Federal Licenses and Permits -- State Licenses and Permits -- Local Licenses and Permits -- Choosing a Form of Business Organization -- Sole Proprietorship -- Partnerships -- Corporations -- Limited Liability Company -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 7.1 -- You Be the VC 7.2 -- Case 7.1 -- Case 7.2 -- Appendix 7.1 -- Endnotes -- Chapter 8: Assessing a New Venture's Financial Strength and Viability -- Opening Profile-Gymflow: Managing Finances Prudently -- Introduction to Financial Management -- Financial Objectives of a Firm -- The Process of Financial Management -- Partnering for Success: Organizing Buying Groups to Cuts Costs and Maintain Competitiveness -- Financial Statements -- Historical Financial Statements -- Savvy Entrepreneurial Firm: Know the Facts Behind the Numbers -- Forecasts -- Sales Forecast -- Forecast of Costs of Sales and Other Items -- Pro Forma Financial Statements -- Pro Forma Income Statement -- What Went Wrong? Be Careful What You Wish For: How Growing Too Quickly Overwhelmed One Company's Cash Flow -- Pro Forma Balance Sheet. ; Pro Forma Statement of Cash Flows.
• Sommario/riassunto: For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one's own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one's own business.
• Titolo autorizzato: Entrepreneurship
• ISBN: 1-292-09538-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910154766803321
• Lo trovi qui: Univ. Federico II
• Serie: Always learning.