Arguing with Multiple Semiotic Modes : Theoretical Issues and Empirical Advances in Multimodal Argumentation Studies / / Hartmut Stöckl, Assimakis Tseronis, Janina Wildfeuer

• Pubblicazione: Berlin ; Boston, : De Gruyter, , [2026]; ©2026
• Descrizione fisica: 1 online resource (VI, 372 p.)
• Soggetto topico: LANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Linguistics / General; LANGUAGE ARTS & DISCIPLINES / Rhetoric
• Soggetto non controllato: Argumentation; Multimodality; Discourse; Genre; Multimodalität; Diskurs
• Persona (resp. second.): StöcklHartmut; TseronisAssimakis; WildfeuerJanina
• Nota di contenuto: Frontmatter -- VInhalt -- 1Multimodal Argumentation Studies / Assimakis Tseronis, Hartmut Stöckl, Janina Wildfeuer -- 23Advancing Multimodal Argumentation Theory -- 25Logic and Multimodality / Leo Groarke -- 51The Multimodal Argument Type Identification Procedure (MATIP) / Jean H. M. Wagemans -- 71Moving the Multimodal into the Argumentative Limelight / Hartmut Stöckl -- 95Manipulating Minds in Multimodal Argumentation / Jan Albert van Laar -- 121Reconstructing and Evaluating Multimodal Arguments -- 123LifeVac yes or no? / Janina Wildfeuer -- 153Sonic Stereotypes and Character Representations / Maciej Grzenkowicz, Gabrijela Kišiček -- 177Pitch Perfect: Multimodal Argumentation in Crowdfunding Campaigns / Rudi Palmieri, Sabrina Mazzali-Lurati, Dimitris Serafis, Chiara Mercuri, Kay O'Halloran -- 205Art Attacks by Climate Activists as Multimodal Argumentative Events / Lotte van Poppel -- 225The Merits of the Toulmin Argumentation Model for the Analysis of Visual Arguments / Yutong Ji -- 251Exploring Multimodal Arguments in Various Domains -- 253"Wear Your Stripes with Pride" / Emma van Bijnen, Menno H. Reijven -- 273Beyond Objectivity / Isabel Alonso-Belmonte, M. Dolores Porto -- 299Exploring Comics as an Alternative Genre for Academic Argument / Arlene Archer, Cheng-Wen Huang -- 315Conventions for the Argumentative Use of Multimodal Metaphors in Editorial Cartoons / Eveline T. Feteris -- 341Smell in Legal Multimodal Arguments / Marko Novak -- 365List of contributors
• Sommario/riassunto: Studying argumentation has long been the domain of logic and rhetoric. But modern persuasive media show that arguments may be deployed and conveyed in multiple semiotic modes, such as visual image, sound or gesture. These strategically combine with language to build effective and situationally appropriate multimodal arguments. The book, therefore, devises tools and procedures for multimodal argumentation analysis, marshalling the expertise of argumentation studies and multimodality research alike. The volume engages with multimodal argumentation in the widest possible sense of employing a variety of semiotic modes and media/genres for the purpose of convincing, deliberating, changing opinions, or managing disagreement. The book sketches the state-of-the-art in multimodal argumentation by developing its theory and method, and by studying the medial/generic practices of multimodal argument (re-)construction and evaluation. Three ideas make for the book's freshness: it allows a plurality of approaches to multimodal argumentation, showcases different media and genres, and attempts a synthesis of argumentation and multimodality studies.
• Titolo autorizzato: Arguing with Multiple Semiotic Modes
• ISBN: 9783112221174
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996728607503316
• Lo trovi qui: Univ. di Salerno