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The expressive organization : linkking identity, reputation, and the corporate brand / / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen [[electronic resource]]



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Titolo: The expressive organization : linkking identity, reputation, and the corporate brand / / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen [[electronic resource]] Visualizza cluster
Pubblicazione: Oxford : , : Oxford University Press, , 2023
Descrizione fisica: 1 online resource (xv, 292 pages)
Disciplina: 658.827
Soggetto topico: Brand name products
Organizational behavior
Corporate image
Business and Management
Persona (resp. second.): SchultzMajken
HatchMary Jo
LarsenMogens Holten
Note generali: Previously issued in print: 2000.
Sommario/riassunto: This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.
Titolo autorizzato: The expressive organization  Visualizza cluster
ISBN: 1-383-01922-3
1-280-81949-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 996213055803316
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Serie: Oxford scholarship online.