The i-mode wireless ecosystem / / Takeshi Natsuno ; translated by Ruth South McCreery

• Autore: Natsuno Takeshi
• Pubblicazione: Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003
• Descrizione fisica: 1 online resource (191 p.)
• Disciplina: 004.67/8
• Soggetto topico: Wireless Internet; Mobile communication systems; Cell phone services industry - Japan
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 167) and index.
• Nota di contenuto: The i-mode Wireless Ecosystem; About the Author; Contents; Preface to the English Edition; Introduction; 1 A Value-Generating Ecosystem; 1.1 From Concept to Reality; 1.2 An Ecosystem Model that Generates High Added Value; 1.3 DoCoMo's Role in the Ecosystem; 1.4 The User Experience is Critical; 1.5 A Lubricant: The De Facto Standard; 1.6 Another Lubricant: The Experience of Success; 1.7 Why not so Successful Overseas?; 1.8 A Value Chain not Found Elsewhere; 1.9 A Suggestion for Multichannel Television; 1.10 The Ecosystem Idea: An Infrastructure-Type Business Essential ; 3.3 Java Opens out Mobile Phone Uses3.4 Setting Mobile Phone Specifications - a la i-mode; 3.5 The Next Evolutionary Step: Born through Positive Feedback; 3.6 Reading in Cards by Infrared; Postscript: Java - Success out of Disaster; 4 Connection with the Real and the Realistic; 4.1 From the Street; 4.2 High Tech? Not Necessarily; 4.3 Printing Service: Step by Step; 4.4 Proven Advantages: Our Tie-Up with Coca-Cola; 4.5 Sega: New Games Using Mobile Phones; 4.6 D2C Builds a Mobile Advertising Market; Postscript: Look-Alikes? PlayStation and i-mode; 5 i-mode and the Battle for Net Supremacy ; 5.1 Real Use Begins Now5.2 Untouched Territory for the Internet; 5.3 Where i-mode is Going Next...; 5.4 Progress on the Vertical Dimension Spurs Horizontal Progress; 5.5 AOL Targets Aggregation; 5.6 And Microsoft too; 5.7 Those Who Provide the Circuits: A Hard Life, with No Added Value; 5.8 The Theory of Horizontal Specialization: In Our Interest?; 5.9 Similar, but Different: AOL and Ordinary ISPs; 5.10 Is there an Opportunity for Manufacturers?; 5.11 Fractal Structures: The Internet and the Real World; 5.12 Business Opportunities through Links to the Real World ; Postscript: Justice and Generosity in the IT World?6 i-mode for the World; 6.1 From Japan to a Global-Scale Ecosystem; 6.2 Why Take i-mode Overseas?; 6.3 The Nursery School Model; 6.4 Difficulties in Achieving Consensus; 6.5 The First Step, Customized Straps; 6.6 Early Results of i-mode's Overseas Expansion; Postscript: Marrying off a Beloved Daughter; Afterword; Further Reading; Index
• Sommario/riassunto: i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan. In Japan, the number of i-mode users is close to a sensat
• Titolo autorizzato: The i-mode wireless ecosystem
• ISBN: 9786610271009; 9781280271007; 1280271000; 9780470341834; 0470341831; 9780470859094; 0470859091; 9780470859193; 0470859199
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911020340503321
• Lo trovi qui: Univ. Federico II