Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
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| Autore: |
Kotler Philip
|
| Titolo: |
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
|
| Pubblicazione: | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] |
| ©2019 | |
| Descrizione fisica: | 1 online resource (196 pages) |
| Disciplina: | 320.011 |
| Soggetto topico: | Common good |
| Public interest | |
| Social action | |
| Nota di contenuto: | Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good? |
| Titolo autorizzato: | Advancing the Common Good |
| ISBN: | 979-82-16-04254-9 |
| 1-4408-7245-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822150603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |