Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell
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| Titolo: |
Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (97 p.) |
| Disciplina: | 658.8/16 |
| Soggetto topico: | New products - Marketing |
| Pricing | |
| Altri autori: |
EstelaniHooman
MaxwellSarah
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Sommario/riassunto: | Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004 |
| Titolo autorizzato: | Behavioral pricing |
| ISBN: | 1-280-51450-7 |
| 9786610514502 | |
| 1-84544-189-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910817633603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Journal of Product & Brand Management. : No. 6 ; ; v. 13.