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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult



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Autore: Boyer Kenneth Karel <1967-> Visualizza persona
Titolo: Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult Visualizza cluster
Pubblicazione: New York, : American Management Association, c2004
Edizione: 1st ed.
Descrizione fisica: 1 online resource (272 p.)
Disciplina: 658.7/88
Soggetto topico: Business logistics
Grocery trade
Retail trade
Altri autori: FrohlichMarkham T  
HultG. Tomas M  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
Sommario/riassunto: Don't break the supply chain before you get to the most important link -- the customer.
Titolo autorizzato: Extending the supply chain  Visualizza cluster
ISBN: 1-60119-852-3
0-8144-2850-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910816777103321
Lo trovi qui: Univ. Federico II
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