Start your own business : the only start-up book you'll ever need / / Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine

• Pubblicazione: Irvine, CA, : Entrepreneur Press, c2001
• Edizione: 2nd ed.
• Descrizione fisica: xiv, 771 p. : ill
• Disciplina: 658/.041
• Soggetto topico: New business enterprises - Management; Small business - Management
• Altri autori: LesonskyRieva
• Note generali: Rev. ed. of: Entrepreneur magazine's start your own business / by Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine. c1998.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Table Of Contents -- On Your Mark... -- Part One-You Gotta Start Somewhere -- Chapter 1-Introduction -- Chapter 2-Are You Ready To Be An Entrepreneur? -- Chapter 3-How To Get An Idea For Your Business -- Chapter 4-A Part Time Or Full Time Business? -- Chapter 5-Starting A Business Vs. Buying One -- Part Two-Building Blocks -- Chapter 6-Defining Your Market -- Chapter 7-Conducting Market Research -- Chapter 8-Naming Your Business -- Chapter 9-Choosing A Business Structure -- Chapter 10-Creating A Winning Business Plan -- Chapter 11-Business Licenses And Permits -- Chapter 12-Hiring A Lawyer And An Accountant -- Part Three-Where's The Money? -- Chapter 13-Charity Begins At Home -- Chapter 14-How To Find And Attract Investors -- Chapter 15-The Ins And Outs Of Debt Financing -- Chapter 16-How To Get Government Loans -- Get Set... -- Part Four-Setting The Stage -- Chapter 17-Choosing A Location For Your Business -- Chapter 18-Starting A Homebased Business -- Chapter 19-Creating A Professional Image -- Chapter 20-The Lowdown On Inventory -- Chapter 21-Offering Your Customers Credit -- Chapter 22-Mailing And Shipping Accounts -- Chapter 23-Hiring Your First Employee -- Chapter 24-Developing An Employee Benefit Plan -- Chapter 25-Getting Business Insurance -- Part Five-You'd Better Shop Around -- Chapter 26-Business Equipment Basics -- Chapter 27-Buying A Phone System -- Chapter 28-Buying A Cellular Phone -- Chapte 29-Should You Lease Or Buy A Car? -- Chapter 30-Demystifying The World Of Computers -- Chapter 31-Setting Up Your Company Web Site -- Go! -- Chapter 32-Buying Copiers And Faxes -- Part Six-Strut You Stuff -- Chapter 33-Advertising And Marketing -- Chapter 34-How To Promote Your Business -- Chapter 35-Attracting Visitors To Your Web Site -- Chapter 36-Effective Selling Techniques -- Chapter 37-Offering Superior Customer Service. ; Part Seven-By The Books -- Chapter 38-The Basics Of Bookkeeping -- Chapter 39-How To Create Financial Statements -- Chapter 40-Effectively Managing Your Finances -- Chapter 41-What You Need To Know About Taxes -- Chapter 42-Learning From Your Failures -- Appendix A-Business Resources -- Appendix B-Government Listings -- Appendix C-Small-Business-Friendly Banks -- Index.
• Titolo autorizzato: Start your own business
• ISBN: 1-891984-68-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910816259303321
• Lo trovi qui: Univ. Federico II